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DTSTART;TZID=America/Sao_Paulo:20230907T090000
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DTSTAMP:20260519T142933
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SUMMARY:Charlas Hasta El Amanecer: La nueva era del Audio Digital
DESCRIPTION:📆 El próximo Jueves\, 7 de septiembre a las 11 am EST\, en nuestro evento online de IAA Latam nos adentraremos en el tema La nueva era del Audio Digital de la mano de Fernando Ruiz. \n💡 Fernando es un profesional en Medios Digitales\, licenciado en Comunicaciones integradas al marketing de la Escuela de Comunicaciones Monica Herrera y tiene más de 10 años de experiencia laboral en el área de Comunicaciones y Marketing. Actualmente forma parte de Entravision como Client Partner Spotify Advertising El Salvador\, Honduras & Nicaragua. Está involucrado en estrategias y operaciones de ventas en la región\, gestionando proyectos y tomando decisiones para alcanzar el éxito de cada uno de sus clientes. \n💬 Las marcas cuentan con nuevos medios para acercarse a su público\, la receptividad de los consumidores para anuncios en plataformas de streaming musical ha aumentado desde el último año; el audio digital se ha convertido en un importante punto de contacto para las marcas. \nSúmate a la charla entérate de todos los insights que Fernando nos trae. Nos vemos en el evento este próximo jueves 7 de septiembre 😉.
URL:https://iaalatam.org/evento/charlas-hasta-el-amanecer-la-nueva-era-del-audio-digital/
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BEGIN:VEVENT
DTSTART;TZID=America/Sao_Paulo:20230706T090000
DTEND;TZID=America/Sao_Paulo:20230706T100000
DTSTAMP:20260519T142933
CREATED:20230628T214405Z
LAST-MODIFIED:20230628T214511Z
UID:1526-1688634000-1688637600@iaalatam.org
SUMMARY:Charlas Hasta El Amanecer: Full Funnel Marketing
DESCRIPTION:El próximo Jueves\, 6 de julio a las 9 am CST\, en nuestro evento digital de IAA Latam nos adentraremos en el tema de Full Funnel Marketing de la mano de Dolly Panebra \nDolly tiene 13 años de experiencia en el desarrollo de Estrategias de Marketing Digital\, Planes de Comunicación Integral y Brand Positioning en el mercado Latinoamericano. Liderazgo en las áreas de Estrategia\, Planning y Analítica en empresa de sector de belleza\, principales agencias publicitarias y consultoría a diversas empresas y sectores! \nHoy las marcas cuentan con nuevos medios para acercarse a su público\, y los medios dejaron de ser exclusivos del cumplimiento de un solo objetivo.\nConvirtiéndose en puntos de contacto importantes para las estrategias de full funnel entre el branding y el growth del negocio.
URL:https://iaalatam.org/evento/charlas-hasta-el-amanecer-full-funnel-marketing/
CATEGORIES:Abierto
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230330T090000
DTEND;TZID=America/Chicago:20230330T100000
DTSTAMP:20260519T142933
CREATED:20230315T155908Z
LAST-MODIFIED:20230413T203230Z
UID:1474-1680166800-1680170400@iaalatam.org
SUMMARY:Charlas hasta el amanecer\, una serie de IAA Latam: Gap Generacional\,
DESCRIPTION:Este Jueves\, 30 de marzo a las 9 am CST\, arrancamos con nuestro primer evento digital donde vamos a hablar sobre el gap generacional y la relación que esto tiene con las industrias laborales tradicionales de la mano de Javier Zelada.\n\nJavier lidera el área de Desarrollo Estratégico y forma parte del equipo regional de Marketing para Grupo PBS. Compañía tecnológica para Centroamérica y el Caribe\n\nAntes de empezar este evento\, les preguntamos ¿Son las nuevas generaciones las responsables de una inadaptación en las industrias o son las industrias las que se encuentran inadaptadas con sistemas obsoletos que impiden el desarrollo de las nuevas generaciones? Si no saben dar respuesta\, no se pierdan el evento del próximo jueves 30 de marzo.
URL:https://iaalatam.org/evento/charlas-hasta-el-amanecer-una-serie-de-iaa-latam-gap-generacional/
CATEGORIES:Abierto
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221212T080000
DTEND;TZID=Europe/Paris:20221212T170000
DTSTAMP:20260519T142933
CREATED:20221125T154950Z
LAST-MODIFIED:20221221T144245Z
UID:276-1670832000-1670864400@iaalatam.org
SUMMARY:Los Lunes de la IAA: ROI de la publicidad\, con Fco Bernabé de Nielsen
DESCRIPTION:En nuestra próxima sesión\, Francisco Bernabe\, Regional VP Sales EMEA de Nielsen nos presenta el informe de Nielsen sobre el ROI 2022. \n💡 En una época en la que hay más canales que nunca para llegar a las audiencias deseadas\, es fundamental que los conocimientos sobre el ROI sean alcanzables y fáciles de entender. \n📈 Las marcas no pueden permitirse desperdiciar anuncios valiosos en las audiencias equivocadas. Invirtiendo de forma inteligente y teniendo una estrategia equilibrada de iniciativas de funnel superior y de funnel inferior\, las marcas pueden llegar a las audiencias adecuadas y maximizar su ROI.
URL:https://iaalatam.org/evento/los-lunes-de-la-iaa-roi-de-la-publicidad-con-fco-bernabe-de-nielsen/
CATEGORIES:Exclusivo miembros
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Sao_Paulo:20221209T080000
DTEND;TZID=America/Sao_Paulo:20221209T090000
DTSTAMP:20260519T142933
CREATED:20221212T130615Z
LAST-MODIFIED:20221221T144245Z
UID:916-1670572800-1670576400@iaalatam.org
SUMMARY:Los Lunes de la IAA: Silver economy\, con Presidentex
DESCRIPTION:El target sénior se ha convertido en el segmento de consumidores más importante para la mayoría de las marcas\, pero todavía hay muchas que\, por la forma en la que siguen implementando sus planes de marketing\, parecen actuar de espaldas a esta realidad objetiva. \nEn esta presentación\, dos de los fundadores de Presidentex nos explican las claves de esta cambiante situación del mercado y dan pautas de comportamiento para las marcas que quieran tener éxito en sus estrategias de marketing para esta generación.
URL:https://iaalatam.org/evento/los-lunes-de-la-iaa-silver-economy-con-presidentex/
CATEGORIES:Exclusivo miembros
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221129
DTEND;VALUE=DATE:20221130
DTSTAMP:20260519T142933
CREATED:20221212T133239Z
LAST-MODIFIED:20221221T144245Z
UID:928-1669680000-1669766399@iaalatam.org
SUMMARY:IAA Global B2B Brand Summit: The Many Dimensions of B2B Brand Leaders
DESCRIPTION:Even in an uncertain world\, it can be said with certainty that “brand in B2B” has taken on new dimension – and multiple dimensions – out of necessity and opportunity. As the B2B sector grows dynamically\, and investment in brand grows accordingly\, so does the need to understand and optimize all the facets of what a great B2B brand needs to stand for…and stand up to…to be a leader. At the first-ever IAA Global B2B Brand Summit\, brand owners and experts take center stage to explore all the essential facets of extraordinary B2B brands. \nJoin Us At The First-Ever IAA Global B2B Brand Summit
URL:https://iaalatam.org/evento/iaa-global-b2b-brand-summit-the-many-dimensions-of-b2b-brand-leaders/
CATEGORIES:Abierto
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260519T142933
CREATED:20221212T132317Z
LAST-MODIFIED:20221221T144246Z
UID:926-1667347200-1667519999@iaalatam.org
SUMMARY:“Creativity4Better” Global Annual Conference: Back to the human touch in communication
DESCRIPTION:The “Creativity4Better” Global Annual Conference started in 2017\, and this year we organize our 6th edition. Our plans for 2022 are to make this conference a beacon of creativity\, a truly memorable experience\, talking about sustainability and communication with a lot of innovation\, customer engagement\, networking and customised content. We are inviting top communication experts\, creative strategic brilliant minds\, as well as sustainability experts and innovation mavericks\, to inspire the Marcom industry worldwide. With our Conference we aim to point out that creativity has a strong impact in the world\, both in business but also in changing the world for the better. \nOver the years we inspired 5000+ professionals and we had the honor to welcome the world’s leading practitioners in creativity.
URL:https://iaalatam.org/evento/creativity4better-global-annual-conference-back-to-the-human-touch-in-communication/
CATEGORIES:Abierto
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Sao_Paulo:20221010T080000
DTEND;TZID=America/Sao_Paulo:20221010T090000
DTSTAMP:20260519T142933
CREATED:20221212T130909Z
LAST-MODIFIED:20221221T144246Z
UID:921-1665388800-1665392400@iaalatam.org
SUMMARY:Los Lunes de la IAA: Creatividad y Globalización\, con Jose Mª Ricarte
DESCRIPTION:En nuestra próxima píldora de información para empezar la semana\, contamos con José María Ricarte de Gracia\, de la Agencia especializada en campañas internacionales IM+C | Agencia de Medios y Creatividad. \n🌎 José María\, Global Client Services Director de la agencia\, nos hablará sobre cómo cómo afrontar con las herramientas correctas una estrategia y campaña creativa en un mercado globalizado.
URL:https://iaalatam.org/evento/los-lunes-de-la-iaa-creatividad-y-globalizacion-con-jose-ma-ricarte/
CATEGORIES:Exclusivo miembros
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221004
DTEND;VALUE=DATE:20221006
DTSTAMP:20260519T142933
CREATED:20221212T132957Z
LAST-MODIFIED:20221221T144246Z
UID:927-1664841600-1665014399@iaalatam.org
SUMMARY:Africa Rising 5: Brands For Purpose\, Brands For People
DESCRIPTION:Over the decades\, centuries perhaps\, the Africa continent has been described and perceived in many lights. However\, two words that jump out and aptly describe the continent\, are Resilience and Adaptability. In recent times Africa has proven to be these and more. The continent’s heart continues to beat notwithstanding the exigencies. In our world today\, strong brands have survived as a result of being resilient\, adaptable\, and innovative amongst others\, so as to deliver their promise to the people. \nAfrica\, comprising several developing economies rich in resources\, is critical to the global value chain\, and is fertile ground for building strong brands for consumption and export. The theme for last year’s virtual conference was “Africa to the world”. How far up the ladder have we gone to showcase brands of our own\, packaged and curated from this continent on the world stage and to the global market? It is for this and other reasons that we are gathered here; to share our thoughts\, firm up our steps and rise to the next level. \nIAA Africa Rising has reached the fifth rung on its climb and is still rising. The theme for this year’s conference is BRANDS FOR PURPOSE\, BRANDS FOR PEOPLE. It is worth emphasizing that Africa and the world by extension have had to battle with the global pandemic. Admittedly\, Africa has fared quite well in certain areas\, however\, its economies have not been spared. \nThe flip side of the pandemic nevertheless exposed numerous untapped potentials that some brands have since capitalized on\, promoting social good within communities\, and rekindling brand love among consumers as a result. Consumers are demanding more from brands amidst the myriad of choice and options available to them. \nSome brands are now engendering positive perceptions and supporting these with real action. The Consumer’s ship that accepted the concept of ‘brand sell’\, in the days of old sailed long ago. Even now what the brand tells\, is sounding like a broken record to the consumer\, who now appears to be more inclined to how well the brand makes them feel. The proliferation of social media platforms is pointing to this paradigm shift\, and the learning is that brands that are built for purpose are brands that are loved by People. This where we are headed today\, and the hope is that we will make the most of it. \nThe International Advertising Association (IAA)\, the global compass provides the right road map on thought leadership in the Marketing communication space and is the unique platform that creates the avenue to rub minds\, with some of the best brains in marketing\, communication\, media\, finance and education\, who are aligned with the ethos and values of the IAA and its global conferences. It can be stated explicitly that the IAA Africa Rising sessions have been greatly beneficial\, in respect of the priceless knowledge and invaluable information that participants have gained and shared over the period. \nThe IAA and its partners (Brand Finance & Women in Marketing) welcome you to the 5th Africa Rising Leadership conference which is bringing the African continent together on a stage that will highlight brands that have not only chalked success in the areas of growth but in their ability to make a difference in their communities. \nThese 2-days will feature some of the most skilled speakers and panelists from Africa and the world who will share their knowledge and experiences. By the end of this conference\, the impact of Purposeful Brands and an Africa Rising will truly be felt across the World.
URL:https://iaalatam.org/evento/africa-rising-5-brands-for-purpose-brands-for-people/
CATEGORIES:Abierto
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