Paola has more than 20 years of experience in marketing and communication, she has worked on strategy and digital transformation for major brands.
An Argentinian living in Brazil since 2004; Paola has worked for almost 10 years in the Havas group and, in 2014 founded Arabella communication agency, now CEO of the agency, she works for clients such as: Grupo Novartis – Sandoz, Laboratório Merck, Libresse by Essity, Nikon, Nickelodeon, Sky Airline, Ministry of Tourism of Uruguay, Astrazeneca and Roche pharmaceutical, among others.
With the aim of contributing to the development of the marketing market, Paola participates in initiatives such as:
- In-company training for companies such as Mercedes Benz, Accord hotels, Nestle, Merck, Novartis among others.
- Course leader “Digital Marketing” Latam and Brazil, for Columbia University School by Emeritus Institute of Management.
- Course leader “Certificate of Professional in Digital Marketing” Latam, for Kellogg School of Management of Northwestern University by Emeritus Institute of Management.
- Advisor – Powpay, Edtech financial education app for children and adolescents.