Country Manager for Argentina, Brazil, Uruguay, and Paraguay at Admetricks, a leading digital advertising monitoring company. He holds a Bachelor’s degree in Political Science and International Relations with a Postgraduate degree in Economic Development and Environmental Management.

He participated in the launch and held executive positions at companies such as Skytel and Telecom in the Marketing and Sales department. He was also involved in the regional launch of Telefónica’s Terra portal, where he held various positions in Argentina and the Latin American region. He was responsible for major regional advertising agreements with companies such as Unilever, J&J, Adidas, Sony, among others. He has been a speaker at major advertising events in Colombia, Argentina, Chile, Spain, and the USA and a contributor to the digital advertising industry award entries, such as FIAP. In 2008, he co-created successful digital products like the fiction series DIRGIME, recognized in several advertising competitions and nominated for a Cannes 2009 EMMY Digital award.

He also worked as a consultant for Grupo Prisa, Nokia, IMS/Twitter, and many other companies, advising on their entry into Latin America and establishing initial operational steps. In 2015, he founded the creative advertising marketplace for SMEs called YesWeAd. In 2016, he took on the role of Director of Digital Transformation at Havas for the Telefónica Group, and later led various loyalty projects within the WPP agency Geometry.