Mexico, March 11, 2025 – The International Advertising Association in Latin America (IAA Latam) and Brand 100 have signed a strategic agreement aimed at strengthening collaboration among marketing and advertising leaders in the region. This alliance will also extend to IAA Spain, consolidating a cooperative network that promotes the exchange of knowledge and best practices in the industry.
IAA is one of the most influential global organizations in advertising, marketing, and communications, with a presence in more than 40 countries. In Latin America, IAA Latam has established itself as a key player in promoting ethics, innovation, and professional development within the sector. Under the leadership of Alberto Fernández as president and David Lage as vice president, the organization has spearheaded numerous initiatives to strengthen the advertising community in the region.
Brand 100, on the other hand, is a leader in events across Latin America, hosting seven major gatherings in Peru, Chile, Colombia, Brazil, Argentina, Central America, Mexico, and Latam. The platform connects over 700 buyers and 300 media representatives, while also organizing Brand 100 Mexico, one of the most significant industry events in the region. These exclusive events bring together top marketing and advertising executives from leading brands, facilitating networking opportunities and strategic trend discussions. By focusing on building meaningful relationships and analyzing market challenges, Brand 100 has become a key space for industry growth and transformation.
“The collaboration with Brand 100 will allow us to create spaces for dialogue and learning, enabling industry professionals to anticipate changes and contribute to the growth of marketing in the region,” said Alberto Fernández, president of IAA Latam
Arturo Cuestas, CEO of FocusMedia Events, the company behind Brand 100, added, “I am very happy with this agreement. We will enhance our events with more content, and this will also strengthen Creativity100, our new event aimed at decision-makers in the creative areas of the most influential companies in communication.”
David Lage, vice president of strategy at IAA Latam, stated, “This agreement reinforces our commitment to connecting advertising and marketing leaders with valuable experiences and insights that drive industry development. Additionally, the inclusion of IAA Spain broadens our network of influence and knowledge sharing.”
Through this alliance, IAA Latam, Brand 100, and Creativity100 will promote events, conferences, and training programs that foster innovation and sustainable growth in the advertising sector in Latin America and Spain. With this initiative, both organizations reaffirm their commitment to developing a more dynamic communication ecosystem, fully prepared to face future challenges.
For more information contact iaa@iaalatam.org
