About IAA

Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications (industry advertisers, creative agencies, media, communication and public relations, media and technology companies linked to marketing and communication).

The IAA has presence in most markets through Chapters and education affiliates reaching across 56 countries, and connecting not only Marketing and Communication professionals in each market, but also internationally, sharing and bringing the trends that mark the future of the sector.

The Latin American chapter of the IAA takes off in 2022, opening doors to marketing, communication, and advertising professionals and companies with pan-regional reach.

The chapter is distinguished by the essence of Latin American culture, its members, its brands, its creativity, and of course its community. IAA Latam is recognized for using thought leadership and motivating educational and industry development initiatives, such as organizing events to help members learn and understand the changing worlds of business and technology.

Mission

The IAA Latam‘s strategic goal is to become the network of the most outstanding marketing and communication professionals. And, most recognized for the value it provides to its members professional development, as well as industry excellence on the continent (CETAM/LATAM).

Networking, self-regulation, responsible advertising, training or professional development will be essential areas of development. 

IAA Latam is committed to being the global compass of the communication and marketing industry in Latin America.

Our values

We are the industry of ideas. We firmly defend creativity, innovation and thinking in everything we do. We are creative insofar as we live from, by and for it.

IAA Latam was born from the need to join forces for a common good beyond countries and states. Maintaining a collaborative attitude and willingness is always essential to move forward on the right path.

Understood as the defense of consumers’ freedom of choice and the responsibility to safeguard the integrity of communicative messages. As a standard network in marketing and communication, we will be guarantors of quality, ethics and the sponsorship of freedom in our sector.

More than a value, our trait. We live in a global and diverse world. Latin-America is, in the same way, a rich compendium of culture, traditions, sensitivities, ethnic groups, and religions. We cannot understand creativity, communication, and marketing unless it is from diversity.

Equity beyond equality. We offer tools so that those with fewer resources within the industry can have access to their own development. Students, small and medium-sized companies, self-employed workers, brands or small and developing countries have a place and are represented in the organization.

Non-negotiable DNA of the IAA Latam. And common task of the sector. Agencies, media, consumers, and companies. Working for an inclusive industry is working for a better world.

Sustainable awareness and attitude, that is our way of understanding the world. It is an obligation, personal, moral, and professional. IAA Latam is aware of the existing problems on the planet and is committed to its care and preservation in all our processes.

As the leader of the sector, we are in permanent transformation, adapting to the development of the industry and society itself. We don’t just adapt to change; we are part of the change.

Inherent values ​​of the IAA Latam

IAA Latam advocates for building an honest and transparent industry in Latin America through example, awareness and good practices.

We represent an industry with a direct impact not only on global economies, but also on popular culture and the collective imagination of the population. Betting on and promoting
social significance is key, as it will make us a strong and rooted industry.

We exist to generate links of progress and transformation. Non-having a critical spirit, means there is no future. The age of the ego is history.

In an industry where competition, rivalry, and short-termism often prevail, the ability to re-write, re-invent, and rise again in the face of any setback is an essential trait.