How can a brand connect emotionally with its audience? Very easy to say, but not so easy to achieve: With a good brand positioning. In order to have a good place in the minds of consumers, it is necessary for the brand to have a unique and distinctive image, differentiating itself from its competition and increasing its value through its…
At the consumer’s pace, so walks the marketing and communications industry. And as leaders, we don't just adapt, we evolve with the market. Some of the trends that brands are implementing are: Producing on video because consumers are all over this type of content. Marketers are betting on video. HubSpot has named video marketing as "one of the most important trends,…
An organization with no values is like a person with no soul. Since even before we were born, we’ve had the firm goal of creating an association that is capable of generating value both for our associates and for the entire marketing and communication industry in the region. And, for this, it is essential for us to build and develop…
We are pleased to announce that the IAA Latam chapter is alive. The IAA is the most influential network of media, marketing and communication professionals in the world, and IAA Latam is the first and only meeting point on the continent for marketing, communication, advertising and digital professionals who work in pan-regional projects. We want to lead the latinamerican talent beyond…
