Do you know about the rainbow washing of brands?
Rainbows included on the graphic identity of large corporations only during Pride month is perhaps the tip of the iceberg of the recent and growing phenomenon called consumer queerbaiting, also known as rainbow washing. According to a report on the panorama of the diverse economy by Portafolio.co (2021), the purchasing power of the LGBTIQ+ community includes approximately 7% of the…
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3 de May de 2023