Alberto Fernández, President of IAA Latam, and CEO of Normmal, emphasized the importance of this collaboration, highlighting it as a “deep commitment to excellence and innovation in the global advertising industry.”
This strategic alliance focuses on strengthening advertising in the region by combining the prestige of FIAP with the extensive global network of the IAA.
The Ibero-American Creativity Festival (FIAP) and the International Advertising Association (IAA) Latam have announced a historic collaboration aimed at driving innovation and excellence in the advertising industry in Latin America. This strategic alliance aims to enhance advertising in the region by combining the prestige of FIAP with the broad global network of the IAA.
Alberto Fernández, Vice President of IAA, President of IAA Latam, and CEO of Normmal, highlighted the importance of this collaboration, noting that both organizations share a “deep commitment to excellence and innovation in the global advertising industry.”
Fernández emphasized that FIAP has been a key meeting point for creativity in Ibero-America, and this new alliance will allow IAA Latm to strengthen its mission of promoting best practices in advertising and communication in the region.
One of the main benefits of this collaboration is the creation of a platform for advertising professionals that combines the IAA’s global network with FIAP’s recognition. Fernández noted that this alliance reaffirms both organizations’ commitment to sustainability in advertising, promoting responsible practices that enhance creative quality.
The executive also highlighted FIAP’s fundamental role as “a benchmark for the Ibero-American industry,” noting its importance in celebrating and awarding creativity, as well as driving innovation and raising quality standards in advertising. Additionally, he announced that IAA will launch new initiatives in 2024 focused on sustainability and ethics in advertising, as well as expanding its training and mentoring programs.
“We are committed to leading the way towards a brighter and more sustainable future for everyone involved in our industry,” concluded Fernández.
This alliance between FIAP and IAA Latam represents a significant step forward in strengthening creativity and innovation in advertising in Latin America, opening new opportunities for growth and development for professionals in the region.
For more information, visit https://www.fiapawards.com/ or contact iaa@iaalatam.org
