An organization with no values is like a person with no soul. Since even before we were born, we’ve had the firm goal of creating an association that is capable of generating value both for our associates and for the entire marketing and communication industry in the region.

And, for this, it is essential for us to build and develop clear, solid and, above all, attractive values over time.

At IAA Latam, we work on areas and goals such as self-regulation, responsible advertising, training and professional development. All of them, levers, which, without a doubt, in a more central and orthodox way, are essential to establish IAA Latam as the most influential and recognized network of marketing and communication professionals in Latin America.

We advocate for an honest, transformative and creative profession.

We worship creativity from all its edges, because it is a manifest and differentiating value in our work. At the same time, we want to promote collaborative work, not only between the different institutions, organizations, companies and professionals within the sector, but also to extend ties and bridges of collaboration between the different countries of the region so that we can uphold and extend the flag of Latin American marketing and communication beyond our borders.

We find ourselves in an increasingly complex, diverse, inclusive and conscious society.

From IAA Latam, we want to become a spearhead of values characteristic to our organization and of which advertising has always been a pioneer. Communication is a tool inherent to our culture and with a direct and real impact on the economy and on the collective imagination of society. We want to take advantage of this social relevance to promote, strengthen and firmly defend values of equality, equity, respect for diversity, ethical and real inclusion, as well as a sustainable way of understanding the world. We believe the future will be sustainable, or there will be no future.

We invite you to learn more about the association, our mission and our values, and to share this magnificent and exciting journey in which we will work to consolidate the united, strong and committed industry that we dream of throughout the Latin American continent.

David Lage,

VP of Strategy.

We invite you to learn more about us by following us on linkedin, visiting our website, or contacting us. We love hearing from you!