Social issues such as inequality, diversity, climate change, and inclusion have gained significant attention, and customers now demand that companies incorporate more ethical and sustainable practices.
IAA Malaysia and the State of Penang will host the 45th IAA World Congress from March 6 to 8, 2024, highlighting sustainability, diversity, equity, inclusion, and ESG at the center of the discussion.
The IAAWC is the largest gathering of marketing and communication technology, encompassing marketing, media, creativity, communication, technology, and education. It takes place every two years in cities such as NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc.
This year’s Congress theme is Brand: RE-CODE, for a Better World, Better Life, and it coincides with the celebrations of the 85th anniversary of IAA Global, the 30th anniversary of IAA Malaysia, and International Women’s Day.
The convergence of social, economic, and climate crises, along with rapid technological advancements, has created new realities that companies must address as quickly as possible. Traditional brand models revealed vulnerabilities during the COVID-19 pandemic, forcing companies to adjust and completely rethink their business models. And new consumer behaviors continue to emerge.
Alberto Fernández, President of IAA Latam, states, “By adopting a more holistic approach to business, companies can develop resilience and adaptability to future crises and contribute to a fairer society. The urgency of addressing climate change has become a central point to reduce environmental impact and ensure long-term resilience”
Technological advances, such as artificial intelligence, continue to disrupt sectors, generating opportunities and challenges. In this rapidly changing landscape, companies must RE-CODE their values and operational models to reflect this new reality while focusing on creating long-term value.
At the 45th IAA World Congress, we will share best practices, case studies, and NEW frameworks on how creativity, compassion, and technology can create meaningful brand value and enable brands to become a force for good.
“The Congress will bring together leading global industry bodies: Cannes Lions International Festival of Creativity, WARC, Association of National Advertisers, SEEHER, Institute for Real Growth, Brand Finance, and experts from top universities to provide proven global frameworks and strategies necessary to drive the brand to new heights,” says Dagmara Szulce, CEO of IAA Global.
It will be three intense days of work and information with the presence of over 1,200 delegates from all countries and more than 25 speakers of the highest international level, so that networking propels us into a new era.
“Come and immerse yourself in Penang, an island declared a UNESCO World Heritage Site, where the confluence of diversity, heritage, art, and culture forms the very fabric of society and is celebrated every day. Get informed, inspired, and rejuvenated in Penang and RE-CODE yourself. I look forward to welcoming you to Penang,” says John D Chacko, President of IAAWC, Penang.
IAA World Congress, Brand: Re-Code. A better world, a better life. SAVE THE DATE: March 6-8, 2024
For more information, contact the IAA World Congress of the International Advertising Association: https://www.iaawc.com
