Even in an uncertain world, it can be said with certainty that “brand in B2B” has taken on new dimension – and multiple dimensions – out of necessity and opportunity. As the B2B sector grows dynamically, and investment in brand grows accordingly, so does the need to understand and optimize all the facets of what […]
The “Creativity4Better” Global Annual Conference started in 2017, and this year we organize our 6th edition. Our plans for 2022 are to make this conference a beacon of creativity, a truly memorable experience, talking about sustainability and communication with a lot of innovation, customer engagement, networking and customised content. We are inviting top communication experts, […]
Over the decades, centuries perhaps, the Africa continent has been described and perceived in many lights. However, two words that jump out and aptly describe the continent, are Resilience and Adaptability. In recent times Africa has proven to be these and more. The continent’s heart continues to beat notwithstanding the exigencies. In our world today, […]
